I collaborated with Google Project Managers and Designers to build out key marketing campaigns. Google’s process was dialed in. We would receive the coded framework and layer in localized content with html, css, and even javascript (which at the time was very tricky to apply to email code.) We would then rigorously test these emails in Litmus and execute test sends with dummy data. My team successfully deployed weekly sends with lists upwards of 250,000 business individuals in 25 different languages.
Methodologies exercised: Email marketing, front-end development, testing, validation, QA.
Software Employed: Dreamweaver, Lazaraus, Litmus, Google Deploy
