Pue
This application will revolutionize how individuals measure their health. The user takes a blood / saliva sample and our application helps the user make sense of their data and how they can make changes to their nutrition and habits to optimize their health.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of my prior company. In this example Biotech Health Application will be called Pue.
My Role:
I lead Product Design and Development for 6 months. During this time I transformed a Founder's Visual Design that was pitched to investors into a working tangible product. I also introduced agile scrum and managed the product backlog and sprint planning for the dev team.
Over just 6 months, I helped strategize, document, prototype and design a ton of new features for:
Pue Health, an iPhone App for consumers
Pue Professional, an iPad app for hospitals and clinics
HTML5-based video tutorials
A Telemedicine Application
The Challenge
The largest task ahead of me was to transform the shell that was pitched to investors into a fully fleshed consumer product.
There were also huge hurdles to cross regarding FDA approval and HIPPA compliance.
Research
Being a pre-market product Pue was naturally light on user-research and user-centered design. I deployed surveys, conducted user tests and gathered qualitative data to create feature sets which would enhance the application.
Demographics + Personae Development
Who was using our product? Should we optimize this app for it's health insight benefits for active professional males? Or is the primary usecase diagnosing a sick child at home?
Created ideal customer profiles for both sides of the business, the consumer and the medical professional.
Collaboration
Conducted weekly interviews with our Chief Medical Officer and his staff in Seattle to inform the design for our Professional and Telemedicine applications.
Met with the Director of Clinical Affairs to refine legal requirements within the testing application to meet FDA approval and HIPPA compliance.
Design Implementation
PUE HEALTH
It was important that we focused on relevance and retention for our application. It wasn't enough to give the users test results, we had to give them insight into how their test results showed a detailed picture of their overall health over time.
FEATURES
Conduct a self-test by collecting a blood / saliva sample to gather insight of your specific test type
Tests included Inflammation, Testosterone, Influenza, Vitamin D
A view for historical test data
A feed to see how corrections to your health can improve your test results over time
LIFEFEED
The lifefeed is a summary of your health. The life feed aggregates prior test data to show you how changes in your routine over time has impacted your overall health.
TEST RESULT
After submitting a sample the hardware would beam a test result to your device via bluetooth in just 6 minutes. This screen displayed your result compared to the national average / what is considered healthy ranges. Here you could also view historical data for the test type, schedule a visit with your doctor, or see detailed information about how each test type plays a role in your health.
PUE TELEMEDICINE
The ability to take action on your test result. Let's say Pue detected an irregularity in your Inflamation levels, suggesting potential risk of a heart attack. With Pue Telemedicine you would be able to find an in-network doctor to discuss your result with immediately. They could even send prescriptions to your local phramacy.
FEATURES
Schedule a visit at a clinic or request a telemedicine call
Select an in-network doctor available for a call
View doctor's profile and credentials
Basic PA questions to learn medical history of patient
SELECTING A DOCTOR'S APPOINTMENT
We faced a number of challenges for this product. The foremost was how do we position the product to doctors? Our solution was "Uber for Doctors." Meaning that in their downtime they could sign-in to the app and see a list of patients wanting to discuss their test results. There were also legal details to tackle such as insurance subsidies and building a network of clinics, all of which were designed for but not addressed in pre-production.
PUE STORE
A small e-commerce app where you could purchase new test cartridges and hardware
Final thoughts
Pue was trying to tackle too many challenges at once. Focusing on the core product in stages needed to be prioritized. Build an app allows users to self-diagnose themselves and view test results. The other products were awesome but should have been built as complimentery feature sets to the core. Product was supposed to go to market in 2015 and far as I know it is still in development.