Roadrunner Sports - E-commerce UI

As a consultant for Roadrunner I helped optimize shopping experiences for their primary e-commerce store.

I contributed UI that optimized purchasing for men’s shoes, shoe dog, and women’s clothing. As mentioned Roadrunner’s marketing is pretty dialed in so we saw conversion rate lifts averaging around 4.5% for all of these products. I worked with their Optimization Manager to design and code updates within their CMS. I also came up with a flashy new homepage concept but it wasn’t used since it wasn’t compatible with their CMS.

Methodologies exercised: Conversion Optimization, Data Analysis, Project Management, UX / UI.

Software Employed: Photoshop, Omniconvert, Sublime Text 2.